Product Design Case Study

Redesigning Screening with Criteria-Based Intelligence

How I designed a unified AI screening system for IIIP that replaced gut-feel resume scanning with structured, explainable candidate evaluation.

RoleProduct Designer CompanyIntervue.io ProductIIIP Platform ScopeEnd-to-End
Scroll
IIIP pipeline board, Applied, Resume screening, HR screening, Tech round 1, with candidate cards and screening report links

Background - Intervue

Intervue started as an interview outsourcing platform, like Uber for tech interviews. Companies with engineer bandwidth issues would send requests, and we'd assign anonymous external interviewers. But the problem wasn't just interviews. It was the entire hiring infrastructure.

The Origin

Companies were stitching together 6–8 tools just to hire one person, ATS, job boards, assessment platforms, video tools, calendars, spreadsheets. Fragmented data, inconsistent evaluation, slow cycles.

The Evolution

Intervue evolved into IIIP, an all-in-one hiring platform covering AI sourcing, AI screening, interviews, analytics, and offers. I designed every screen across this entire ecosystem.

The Positioning

Where traditional ATS tools make companies switch between platforms, IIIP consolidates the entire pipeline. One job, one platform, one source of truth, from sourcing to offer letter.

The Scale

Currently in beta with 4 enterprise customers using the platform for various hiring needs, from high-volume BPO hiring to specialized tech roles.

Today's Hiring Stack

Multiple disconnected systems
Applicant Tracking Greenhouse / Lever / Workday Greenhouse
Candidate Sourcing LinkedIn Recruiter / Naukri LinkedIn Naukri
Resume Screening Manual or third-party tools
Interview Scheduling Calendly / Manual coordination Calendly
Video Interviews Zoom / Teams Zoom Teams
Technical Assessments HackerRank / CoderPad </>
Analytics Spreadsheets / BI tools Excel
Duplicated workflows
Fragmented data
Operational overhead
Multiple subscriptions

IIIP Unified Platform

One intelligent hiring platform
Applicant TrackingIIIP ATS
AI SourcingIIIP Sourcing Engine
Resume ScreeningAI Screening Engine
Interview SchedulingAI Scheduling Engine
Interview InfrastructureInterview Live
External InterviewsOn-Demand Interview Marketplace
Candidate ExperienceCareer Hub + NPS
Hiring AnalyticsIntelligence Grid
6–8 tools consolidated into One

Want the full picture of IIIP?

See how the entire platform fits together across sourcing, screening, interviews, analytics, and offers in the complete IIIP product deck.

View the deck

The Hiring Funnel is Broken at the Top

Massive candidate volume enters the funnel, but without structured screening, most drop-offs happen at the wrong stages, wasting interviewer time and losing good candidates.

Field sketch · typical pipeline
Hiring flow sketch showing 300 applied → 50 first interview → 5 second round → 2 cultural fitment → 1 offered, with a 90% drop-off at the screening step
Mapped during early discovery with 6 TA leaders, the same shape showed up with two beta customers. Screening is where the funnel breaks: ~90% drop-off between "Applied" and "First interview round," mostly from manual or tool-assisted review.
90%
of candidates are filtered out at screening with no structured criteria, good candidates get lost.
6 sec
average time a recruiter spends per resume. Gut-feel decisions at scale lead to inconsistent evaluation.
90%
of interview drop-offs happen because unqualified candidates passed weak screening, wasting engineer time.

How Recruiters Actually Screen Today

Through conversations with hiring teams and observing recruiter workflows, I identified four core pain points in traditional screening.

PAIN 01

No Shared Rubric

Two recruiters looking at the same resume make opposite decisions. There's no standardized criteria evaluation is entirely subjective and varies per person.

PAIN 02

Keyword Blindness

ATS systems rely on keyword filtering. A candidate with "distributed systems" expertise gets rejected because they didn't literally write "microservices" on their resume.

PAIN 03

No Soft Skill Evaluation

Communication, intent, and cultural fit only surface during HR calls which are expensive and time-consuming. There's no way to assess these signals before the interview stage.

PAIN 04

Screening Fatigue

Recruiters batch-process 200+ resumes in a sitting. Quality degrades as the stack grows candidates at the bottom of the pile get less attention than those at the top.

Screening was a filter, not an evaluation. It removed people — but didn’t actually assess them.

The Core Insight


Criteria-Based Screening: The Design Concept

Instead of keyword matching or gut-feel scanning, I designed a system where recruiters define evaluation criteria in plain English, and AI scores candidates against each dimension across resume and video.

Plain-English Criteria Input
  • Type criteria the way you think, "3+ years of React"
  • No rigid dropdowns or boolean logic
  • AI maps the words to evaluation dimensions
Multi-Signal Evaluation
  • Scored across multiple inputs at once
  • Checks the resume and the video intro
  • Documents + human signals = one composite score
Transparent Fit Tiers
  • Most Fit (80–100), Borderline (40–79), Least Fit (0–39)
  • Set your own auto-reject threshold
  • Every score is explainable, backed by evidence
Reusable Across Modules
  • Powers resume, video, and AI sourcing
  • Consistent across the whole top-of-funnel
  • One set of criteria, three surfaces

Introduction of Screening in the pipeline

A walkthrough of the key interfaces I designed, from criteria configuration to candidate evaluation to pipeline integration.

Reusable Criteria, Sourcing

Same System, Different Surface

The criteria modal adapts for AI sourcing, same plain-English input, but with filters which will be set on backend . This shows the design system's flexibility: one criteria framework serving effective screening during the Applied Phase.

Screening Report

Transparent, Explainable Scoring

Every candidate gets a detailed screening report. "Requirements Matched" shows green checks. "Requirements Not Matched" shows red X marks. The recruiter sees exactly which criteria the resume satisfied and which it didn't. No black-box AI, every score is justified, every decision has evidence.

Candidate Table View

The Recruiter's Working Dashboard

A filterable table view where recruiters can quickly scan all candidates by fit status. "Most fit" candidates surface first with green tags, "Least fit" with red. Each row links to the detailed screening report, one click from list to evidence.

AI Video Screening

Extending Criteria to Video

Screening is configured up front, from the Settings tab while creating a job. Recruiters set candidate screening questions, profile fields, and notifications alongside the role's basic details, then layer in evaluation criteria. The same framework spans both Resume screening and AI Video screening tabs: add a video prompt, set a time limit, define plain-English criteria, and tune the auto-reject threshold, two evaluation layers, one unified system, all set before the job goes live.

Candidate Experience

The Candidate's Side of Video Screening

All the video screening configuration is set on the recruiter side, but this is what the candidate sees after applying. They're nudged to complete a short AI assessment, with applicants who submit video answers surfaced first to companies. That gentle push is what gives recruiters the signal they can't read from a resume: how a candidate actually answers, their tonality, modulation, and energy on camera.


Design Outcomes

Impact measured through design system adoption, workflow efficiency, and structural improvements to the hiring pipeline.

3→1
Evaluation surfaces unified under one criteria system, resume, video, sourcing
100%
of screening decisions now backed by structured criteria, zero gut-feel
6→0
seconds of manual resume scanning per candidate, fully automated
4
beta enterprise customers actively using the screening module in production

What I Learned

1

Plain English > Rigid Forms

Giving recruiters free-text criteria input instead of dropdown menus dramatically increased adoption. They could express nuanced requirements ("has worked at a Series B or later startup") that no predefined field could capture.

2

Transparency Builds Trust in AI

Showing exactly which criteria matched and which didn't, with green checks and red X marks, was the single most important design decision. Recruiters don't trust black-box AI. They trust AI they can verify.

3

One System, Multiple Surfaces

Designing the criteria framework as a reusable system (not a one-off feature) meant it could power screening, sourcing, and video evaluation simultaneously. This reduced development time and created consistency across the platform.

4

Empowerment Over Replacement

Recruiters don't want to be replaced by AI, they want to be empowered by it. The "Borderline" tier with manual review was critical. It kept the human in the loop for edge cases while automating the obvious decisions.